SEPIKE

Globalization faces companies increasingly with new and greater challenges in competing for market share. The rapid development of technology and the change of customer behavior require a complex and efficient operational management including marketing, merchandising, logistics, customizing, human resources and many other integrated areas. New issues in quality management, controlling and in innovation are an existential necessity for the success of businesses today. But not only these factors play a crucial role in the field of education and training, but also issues such as demographic development, lack of skilled labor, youth unemployment, etc.

In the battle for qualification, budgeting and financing of modern colleges and universities, the fight for students will be the factor of the future. The times in which state colleges and universities haven´t had to worry about existence or financing, are over in the 21st century.

Due to declining student enrollment, demographic development, globalization and other factors, it is also true to think more and more entrepreneurial and to develop new strategies, methods and marketing concepts for a long-term claim on the education market.

Reasons, developments and tendencies are rudimentary covered subsequently in this work. We also show solutions and describe an innovative type of training, which includes the issue of integration of theory and practice to meet the needs of companies and the market.